00000nam 2200000 4500 INLIS000000000006389 20220716121309.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000006389 eng 658.8 658.8 CHA D Chaffey, Dave Ellis-Chadwick, Fiona Digital marketing : strategi, implementation and practice 7 ed. Harlow: Pearson, 2019 xxx, 545 hlm. : ilus.; 27 cm Marketing Digitial Macro-Environment Digital Marketing Strategy Marketing Mix Relationship Marketing Digital Platforms Digital Customer Experience Campaign Planning Marketing Communications Digital Media Channels Social Media Viral Marketing