00000nam 2200000 4500 INLIS000000000006319 20220716121258.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000006319 eng 658.802 658.802 KIM B Kim, W. Chan Mauborgne, Renee Blue ocean strategy : how to create uncontested market space and make the competition irrelevant Boston: Harvard Business Review Press, 2015 xix, 287 hlm. 24 cm New Products, Market Segmentation