00000nam 2200000 4500 INLIS000000000006086 20220716121219.0 220716||||||||| | ||| |||| ||ind|| 0010-072200000006086 ind 658.827 658.827 TJI B Tjiptono, Fandy Layton, Roger Craig-Lees, Margare Branding and brand longevity di Indonesia Yogyakarta: ANDI, 2014 xiv, 296 hlm. : ilus.; 23cm Branding Brand Merek Bran Longevity Kelanggenagn Merek Kelanggengan Bisnis Keluarga Firm Survival Product Longevity Human Capital Theory