00000nam 2200000 4500 INLIS000000000003946 20220716120710.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000003946 eng 658.8 658.8 BES M Best, Roger J Market -based Management : Strategies for growing customer value and profitability 5th ed Nes Jersey: Pearson, 2009 545 hlm 23 cm Strategic Marketing Marketing Analysis Marketing