00000nam 2200000 4500 INLIS000000000003861 20220716120700.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000003861 eng 658.83 658.83 MAR Bendle, Neil T Pfeifer, Philip E. Reidstein, David J. Marketing metrics: 50+ metrics every executive should master New Jersey: Whartoon School, 2006 XVI, 359 hlm 24,5 cm Marketing Research Marketing-Mathematical Models