00000nam 2200000 4500 INLIS000000000003459 20220716120610.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000003459 137216890 eng 658.8 658.8 KOT P Kotler, Philip Armstrong, Gary Principles of marketing 5th ed Englewood Cliffs: Prentice-Hall Int., 1991 xxiii, 711 hlm. : ilus.; 28 cm.