00000nam 2200000 4500 INLIS000000000003248 20220716120542.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000003248 eng 658.827 658.827 AAK M Aaker, David A. Managing brand Equity New York: The Free Press, 1991 xiii, 299 hlm 24,5 cm Brand Name Product-Valuation