00000nam 2200000 4500 INLIS000000000000317 20220716115929.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000000317 eng 659.1 659.1 BOV C Bovee, Courtland L. Arens, William F. Contemporary advertising 4th ed Homewood: Irwin, 1992 xxxi, 718 hlm. : ilus.; 28 cm. The Irwin Series in Marketing Advertising