00000nam 2200000 4500 INLIS000000000002626 20220716120429.0 220716||||||||| | ||| |||| ||ind|| 0010-072200000002626 ind 658.802 658.802 CRA S Cravens, David W. Piercy, Nigel F. Strategic marketing 8th.ed. New York, Ny.: McGRaw-Hill/Irwin, 2006 xvii, 726 hlm. : ilus.; 26 cm. Marketing-Decisions Making