<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
  <record>
    <leader>00000nam  2200000   4500</leader>
    <controlfield tag="001">INLIS000000000002450</controlfield>
    <controlfield tag="005">20220716120409.0</controlfield>
    <controlfield tag="008">220716|||||||||   |   |||   |||| ||eng||</controlfield>
    <datafield tag="035" ind1=" " ind2=" ">
      <subfield code="a">0010-072200000002450</subfield>
    </datafield>
    <datafield tag="041" ind1=" " ind2=" ">
      <subfield code="a">eng</subfield>
    </datafield>
    <datafield tag="082" ind1=" " ind2=" ">
      <subfield code="a">658.8</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">658.8 KOT M</subfield>
    </datafield>
    <datafield tag="100" ind1=" " ind2=" ">
      <subfield code="a">Kotler, Philip</subfield>
    </datafield>
    <datafield tag="100" ind1=" " ind2=" ">
      <subfield code="a">Jain, Dipk C.</subfield>
    </datafield>
    <datafield tag="100" ind1=" " ind2=" ">
      <subfield code="a">Maesincee, Suvit</subfield>
    </datafield>
    <datafield tag="245" ind1=" " ind2=" ">
      <subfield code="a">Marketing moves : a new approach to profits, growth, and renewal</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Boston:</subfield>
      <subfield code="b">Harvard Business School Press,</subfield>
      <subfield code="c">2002</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">xii, 193 hlm</subfield>
      <subfield code="c">24 cm.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="a">Marketing</subfield>
    </datafield>
  </record>
</collection>
