00000nam 2200000 4500 INLIS000000000012617 20220725202850.0 220725||||||||| | ||| |||| || || 0010-072200000012617 KDM21005 SUS B Susanti, Vonny Sumarwan, Ujang Pembimbing Simanjuntak, Megawati Pembimbing Yusuf, Eva Z. Pembimbing Brand dalam hubungan pemasaran business to business sebagai upaya membangun customer engagement dalam industri kimia emulsi polimer di indonesia 2021 61hlm Disertasi Manajemen Pemasaran Business To Business Customer Engagement Emoyional Brand Association Perceived Value Rational Brand Quality Social Bond Switching Costs Analytic Hierarchy Process (Ahp)