00000nam 2200000 4500 INLIS000000000001505 20220716120205.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000001505 eng 658.802 658.802 CRA S Cravens, David W. Strategic marketing 6th.ed. Boston: Irwin/ McGraw-Hill, 2000 xvi, 753 hlm 24 cm. Marketing - Decision Making