00000nam 2200000 4500 INLIS000000000010320 20220725201208.0 220725||||||||| | ||| |||| || || 0010-072200000010320 15(E24) WIB A Wibowo, Dwianto Arif Suharjo, Budi Pembimbing Nuryartono, Nunung Pembimbing Analisis ekuitas merek produk hand sanitizer antis 2007 131 hlm. Tesis Manajemen Pemasaran Ekuitas Merek Sem Brand Awareness Brand Association Brand Perceived Quality Brand Loyalty Intensitas Iklan Dan Promosi Harga Intensitas Distribusi Brand Value Gain Index Brand Reinforcement Brand Revitalization