00000nam 2200000 4500 INLIS000000000010075 20220725201047.0 220725||||||||| | ||| |||| || || 0010-072200000010075 18(31) JUL A Julianingsih, Suci Sumarwan, Ujang Pembimbing Fahmi, Idqan Pembimbing Analisis ekuitas merek pocari sweat di kota bogor dan depok 2006 174 hlm. Tesis Manajemen Pemasaran Ekuitas Merek Pocari Sweat Structural Equation Modelling Strategi Penguatan Merek Usaha Usaha Pemasaran Brand Awareness Brand Association Brand Perceived Quality Brand Loyalty