00000nam 2200000 4500 INLIS000000000009999 20220725201022.0 220725||||||||| | ||| |||| || || 0010-072200000009999 18(E17) ZIF A Zifwen Sumarwan, Ujang Pembimbing Djamaludin, Md. Pembimbing Analisis category advertising expenditure dan consumer media habit di media televisi dan media cetak 2005 197 hlm Tesis Manajemen Pemasaran Category Advertising Expenditure Consumer Media Habit Indeks Analysis Biplot Analysis Media Recomendation