00000nam 2200000 4500 INLIS000000000000100 20220716115900.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000000100 256068658 eng 658.8 658.8 MCC B Mccarthy, E. Jerome Basic marketing : a managerial approach 10th ed Homewood: Richard D. Irwin, 1990 xviii, 734 hlm. : ilus.; 26 cm. The Irwin Series in Marketing Marketing - Management