=LDR  00000nam  2200000   4500
=001  INLIS000000000000884
=005  20220716120045.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000884
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 TAY M
=100    $$a Taylor, James Walter
=245    $$a Marketing planning : a step by step guide
=260    $$a Englewood Cliffs: $b Prentice-Hall, $c 1997
=300    $$a xx, 364 hlm$c 23 cm.
=650    $$a Marketing Management