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=001  INLIS000000000000872
=005  20220716120043.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000872
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 KOT M
=100    $$a Kotler, Philip
=245    $$a Marketing management : analysis, planning, implementation and control
=250    $$a 9th.ed
=260    $$a New Jersey: $b Prentice-Hall, $c 1997
=300    $$a xl, 789 hlm.$b : ilus.;$c 25 cm.
=650    $$a Marketing Management