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=035    $$a 0010-072200000000851
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 WAL M
=100    $$a Walker, Orville C.
=100    $$a Boyd, Harper W.
=100    $$a Larreche, Jean-Claude
=245    $$a Marketing strategy : planning and implementation
=260    $$a Boston: $b IRWIN, $c 1992
=300    $$a xxiv, 502 hlm$c 23 cm.
=650    $$a Marketing-Management