=LDR  00000nam  2200000   4500
=001  INLIS000000000000824
=005  20220716120037.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000824
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 GUI M
=100    $$a Guiltinan, Joseph P.
=100    $$a Paul, Gordon W.
=245    $$a Marketing management : strategies and programs
=250    $$a 5th.ed
=260    $$a New York: $b McGraw Hill, $c 1994
=300    $$a xvii, 480 hlm$c 23 cm.
=650    $$a Marketing Management