=LDR  00000nam  2200000   4500
=001  INLIS000000000000788
=005  20220716120032.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000788
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 MCC E
=100    $$a Mccarthy, E.Jerome
=100    $$a Perreault, William D, Jr.
=245    $$a Essentials of marketing
=250    $$a 4th.ed
=260    $$a Illinois: $b IRWIN, $c 1988
=300    $$a xvi, 512 hlm.$b : ilus.; $c 22 cm.
=650    $$a Marketing Management