=LDR  00000nam  2200000   4500
=001  INLIS000000000000078
=005  20220716115856.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000078
=020    $$a 70347573
=041    $$a eng
=082    $$a 658.83
=084    $$a 658.83 KIN M
=100    $$a Kinnear, Thomas C.
=100    $$a Taylor, James R.
=245    $$a Marketing research : an applied approach
=250    $$a 4th ed
=260    $$a New York: $b McGraw-Hill, $c 1991
=300    $$a xxi, 856 hlm.$b : ilus.;$c 24 cm.
=440    $$a Marketing Series
=650    $$a Marketing Research