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=001  INLIS000000000006593
=005  20220716121350.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006593
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 KOT P
=100    $$a Kotler, Philip
=100    $$a Gary Armstrong
=100    $$a Marc Oliver Opresnik
=245    $$a Principle of marketing
=250    $$a 18 Ed.
=260    $$a United Kingdom: $b Pearson, $c 2021
=300    $$a 728hlm.$b : ilus.;$c 27cm
=650    $$a Marketing
=650    $$a Marketing
=650    $$a Business Markets
=650    $$a Marketing Communication
=650    $$a Advertising
=650    $$a Public Relations
=650    $$a Online
=650    $$a Social Media
=650    $$a Mobile Marketing
=650    $$a Social Responsibility