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=001  INLIS000000000006389
=005  20220716121309.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006389
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 CHA D
=100    $$a Chaffey, Dave
=100    $$a Ellis-Chadwick, Fiona
=245    $$a Digital marketing : strategi, implementation and practice
=250    $$a 7 ed.
=260    $$a Harlow: $b Pearson, $c 2019
=300    $$a xxx, 545 hlm.$b : ilus.;$c 27 cm
=650    $$a Marketing
=650    $$a Digitial Macro-Environment
=650    $$a Digital Marketing Strategy
=650    $$a Marketing Mix
=650    $$a Relationship Marketing
=650    $$a Digital Platforms
=650    $$a Digital Customer Experience
=650    $$a Campaign Planning
=650    $$a Marketing Communications
=650    $$a Digital Media Channels
=650    $$a Social Media
=650    $$a Viral Marketing