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=001  INLIS000000000006384
=005  20220716121308.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006384
=041    $$a eng
=082    $$a 658.848
=084    $$a 658.848 KOT I
=100    $$a Kotabe, Masaaki
=100    $$a Helsen, Kristiaan
=245    $$a International marketing
=250    $$a 7th ed.
=260    $$a [S.L]: $b John Wiley and Son, $c 2017
=300    $$a xxiii, 669 hlm.$b : ilus.;$c 28 cm
=650    $$a Marketing-International
=650    $$a Global Marketing
=650    $$a Global Communication
=650    $$a Global Pricing
=650    $$a Export Management
=650    $$a Import Management
=650    $$a Multinational Corporation
=650    $$a Cross-Cultural Comparisons
=650    $$a Global Strategy