=LDR  00000nam  2200000   4500
=001  INLIS000000000006319
=005  20220716121258.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006319
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 KIM B
=100    $$a Kim, W. Chan
=100    $$a Mauborgne, Renee
=245    $$a Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
=260    $$a Boston: $b Harvard Business Review Press, $c 2015
=300    $$a xix, 287 hlm.$c 24 cm
=650    $$a New Products, Market Segmentation