=LDR  00000nam  2200000   4500
=001  INLIS000000000006203
=005  20220716121238.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006203
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 ZEI S
=100    $$a Zeithaml, Valerie A.
=100    $$a Bitner, Mary Jo.
=245    $$a Service marketing: integrating customer focus across the firm
=250    $$a 7
=260    $$a New York: $b McGraw hill, $c 2018
=300    $$a xxviii, 514 hlm$c 26 cm
=650    $$a Service Marketing
=650    $$a Service Marketing
=650    $$a Customer
=650    $$a Service Design
=650    $$a Gap Model
=650    $$a Pemasaran
=650    $$a Layanan