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=001  INLIS000000000006059
=005  20220716121214.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006059
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 SHA M
=100    $$a Shareef, Mahmud Akhter
=100    $$a Dwivedi, Yogesh K.
=100    $$a Kumar, Vinod
=245    $$a Mobile Marketing Channel Online Consumer Behavior
=260    $$a [S.L]: $b Springer, $c 2016
=300    $$a xx, 132 hlm$c 29,4 cm
=650    $$a Mobile Marketing
=650    $$a Mobile Marketing
=650    $$a Online Consumer
=650    $$a Mobile Marketing
=650    $$a Marketing Strategy
=650    $$a Mobile Chanel
=650    $$a Sms