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=001  INLIS000000000000603
=005  20220716120008.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000603
=041    $$a eng
=082    $$a 658.834
=084    $$a 658.834 PET C
=100    $$a Peter, J. Paul
=100    $$a Olson, Jerry C.
=245    $$a Consumer behavior and marketing strategy
=250    $$a 3rd.ed
=260    $$a Boston: $b IRWIN, $c 1993
=300    $$a xxxii, 772 hlm.$b : ilus., Index;$c 24 cm.