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=001  INLIS000000000000598
=005  20220716120008.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000598
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 BER C
=100    $$a Bernhardt, Kenneth L.
=100    $$a Kinnear, Thomas C.
=245    $$a Case in marketing management
=250    $$a 5th.ed
=260    $$a Boston: $b IRWIN, $c 1994
=300    $$a ix,811 hlm.$b : ilus.;$c 24 cm.
=650    $$a Marketing-Management-Case Studies