=LDR  00000nam  2200000   4500
=001  INLIS000000000000568
=005  20220716120004.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000568
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 RIE B
=100    $$a Ries, Al
=100    $$a Trout, Jack
=245    $$a Bottom-up marketing
=260    $$a New York: $b McGraw-Hill, $c 1989
=300    $$a xiv,226 hlm.$b : index;$c 21 cm.
=650    $$a Marketing Management