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=001  INLIS000000000005338
=005  20220716121014.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000005338
=041    $$a eng
=082    $$a 659.1
=084    $$a 659.1 OUW I
=100    $$a Ouwersloot, Hans
=245    $$a Intergrated Marketing Communications
=250    $$a European
=260    $$a New York: $b McGraw-hill, $c 2008
=300    $$a xviii, 562hlm$b : ilus.; $c 27, 5 cm
=650    $$a Marketing
=650    $$a Marketing Communication