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=001  INLIS000000000005207
=005  20220716120956.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000005207
=041    $$a eng
=082    $$a 658.848
=084    $$a 658.848 KOT I
=100    $$a Kotabe, Masaaki
=100    $$a Helsen, Kristian
=245    $$a International marketing
=250    $$a 6th ed
=260    $$a Singapore: $b John Wiley sons, $c 2015
=300    $$a xxiv, 595 hlm$c 26 cm
=650    $$a Economic Environment
=650    $$a Export Management
=650    $$a Import Management
=650    $$a Global Marketing
=650    $$a Marketing Strategies
=650    $$a Marketing Research
=650    $$a Product And Market Development
=650    $$a Global Pricing
=650    $$a Sales Management
=650    $$a Logistik And Distribution