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=035    $$a 0010-072200000005131
=041    $$a ind
=082    $$a 658.8
=084    $$a 658.8 ISM S
=100    $$a Ismail, Muhammad
=245    $$a Strategi pemasaran untuk membangun citra dan loyalitas merek:survei pada pelanggan provider seluler GSM prabayar telkomsel indosat dan XL di Makassar
=260    $$a Bogor: $b IPB Press, $c 2012
=300    $$a ix, 244 hlm$b : ilus.; $c 23 cm
=650    $$a Strategi Pemasaran
=650    $$a Manajemen Pemasaran
=650    $$a Loyalitan Pelanggan
=650    $$a Strategi Segmentasi Pasar
=650    $$a Segmenting
=650    $$a Strategi Penentuan Sasaran Pasar
=650    $$a Targeting
=650    $$a Strategi Pemosisian Pasar
=650    $$a Pemasaran Kerelasian
=650    $$a Relationship Marketing
=650    $$a Citra Merek
=650    $$a Brand Image
=650    $$a Loyalitas