=LDR  00000nam  2200000   4500
=001  INLIS000000000004632
=005  20220716120840.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000004632
=041    $$a eng
=082    $$a 658.827
=084    $$a 658.827 POS B
=245    $$a Brand Turnaround : how brands gone bad returned to glory and the seven game chargers that made difference
=260    $$a Usa: $b McGraw-hill, $c 2012
=300    $$a xxiv, 263 hlm$c 23,5 cm
=650    $$a Brand Name Product
=650    $$a Branding (Marketing)
=650    $$a Technological Innovations-Management