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=001  INLIS000000000004613
=005  20220716120837.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000004613
=041    $$a eng
=082    $$a 659.1
=084    $$a 659.1 CLO I
=100    $$a Clow, Kenneth E.
=100    $$a Baack, Donald
=245    $$a Integrated adverstising, promotion and marketing communication
=250    $$a 5th ed
=260    $$a England: $b Pearson, $c 2012
=300    $$a 463 hlm$c ilus.; 28 cm
=650    $$a Periklanan
=650    $$a Adverstising