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=001  INLIS000000000000461
=005  20220716115949.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000461
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 KOT S
=100    $$a Kotler, Philip
=100    $$a Roberto, Eduardo L.
=245    $$a Social marketing : strategies for change public behavior
=260    $$a New York: $b The Free Press, $c 1989
=300    $$a xii, 401 hlm.$b : ilus.;$c 24 cm.
=650    $$a Social Marketing