=LDR 00000nam 2200000 4500 =001 INLIS000000000004475 =005 20220716120819.0 =008 220716||||||||| | ||| |||| ||ind|| =035 $$a 0010-072200000004475 =041 $$a ind =082 $$a 658.8 =084 $$a 658.8 PEM =100 $$a Sumarwan, Ujang =100 $$a Fachrodji,Achmad =100 $$a Nural,Adman =100 $$a Nugroho, Arissetyanto =100 $$a Nurzal, Erry =245 $$a Pemasaran strategik : perspektif value-based marketing dan pengukuran kinerja =260 $$a Bogor: $b IPB Press, $c 2011 =300 $$a xxix, 443 hlm$c 23 cm =650 $$a Pemasaran Stategik =650 $$a Pemasaran =650 $$a Strategi Bersaing =650 $$a Kategori Produk =650 $$a Strategi Pemasaran Bersaing =650 $$a Strategi Distribusi =650 $$a Komunikasi Terpadu =650 $$a Bauran Pemasaran