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=001  INLIS000000000004228
=005  20220716120747.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000004228
=041    $$a eng
=082    $$a 659.1
=084    $$a 659.1 OGU A
=100    $$a Oguinn, Thomas C.
=100    $$a Allen, Chris T
=100    $$a Semenik, Richard J.
=245    $$a Advertising and integrated brand promotion
=250    $$a 5th ed
=260    $$a Usa: $b Cengage, $c 2009
=300    $$a xLii, 726 hlm$b : ilus.; $c 2009
=650    $$a Adverstising
=650    $$a Brand Promotion