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=001  INLIS000000000003861
=005  20220716120700.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003861
=041    $$a eng
=082    $$a 658.83
=084    $$a 658.83 MAR
=100    $$a Bendle, Neil T
=100    $$a Pfeifer, Philip E.
=100    $$a Reidstein, David J.
=245    $$a Marketing metrics: 50+ metrics every executive should master
=260    $$a New Jersey: $b Whartoon School, $c 2006
=300    $$a XVI, 359 hlm$c 24,5 cm
=650    $$a Marketing Research
=650    $$a Marketing-Mathematical Models