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=035    $$a 0010-072200000003826
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 HAR VII
=245    $$a Harvard business review : Marketing planning strategy part VII
=260    $$a Usa: $b Harvard College, $c 1976
=300    $$a 152 hlm$c 28 cm
=650    $$a Marketing Planning