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=001  INLIS000000000003585
=005  20220716120627.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003585
=041    $$a eng
=082    $$a 658.83
=084    $$a 658.83 AAK M
=100    $$a Aaker, David A
=245    $$a Marketing research
=260    $$a United State: $b John Wiley Sons, $c 2007
=300    $$a xvii, 774 hlm$c 26 cm