=LDR  00000nam  2200000   4500
=001  INLIS000000000003581
=005  20220716120626.0
=008  220716|||||||||   |   |||   |||| ||     
=035    $$a 0010-072200000003581
=041    $$a 
=082    $$a 658.827
=084    $$a 658.827 KEL S
=100    $$a Keller, Kevin Lane
=245    $$a Strategic brand management : building, measuring and managing brand equity
=250    $$a 3rd ed
=260    $$a New Jersey: $b Pearson Prentice hall, $c 2008
=300    $$a xxi, 692 hlm$c 25,5 cm
=650    $$a Brand Name Product-Management