=LDR  00000nam  2200000   4500
=001  INLIS000000000000356
=005  20220716115933.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000356
=020    $$a 1309800056
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 KOT M
=100    $$a Kotler, Philip
=245    $$a Marketing management : analysis, planning, implementation and control
=250    $$a 8th ed.
=260    $$a Englewood Cliff: $b Prentice-Hall International, $c 1994
=300    $$a xxi, 801 hlm.$b : ilus.;$c 25 cm.
=650    $$a Marketing - Management