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=001  INLIS000000000003546
=005  20220716120622.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003546
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 CRA S
=100    $$a Cravens, David W
=100    $$a Lamb, Charles W.
=245    $$a Strategic marketing management cases and applications : cases and applications
=250    $$a 3th ed
=260    $$a Homewood: $b Richard D. Irwin, $c 1990
=300    $$a xviii, 742 hlm.$b : ilus.;$c 24 cm.
=440    $$a The Irwin series in Marketing
=650    $$a Marketing - Case Studies