=LDR  00000nam  2200000   4500
=001  INLIS000000000000354
=005  20220716115933.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000354
=020    $$a 538826487
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 JAI M
=100    $$a Jain, Subhash C.
=245    $$a Marketing planning strategy
=250    $$a 4th ed.
=260    $$a Cincinnati, Ohio: $b South-Western Publishing, $c 1993
=300    $$a xvii, 871 hlm.$b : ilus.;$c 23 cm.
=650    $$a Marketing - Management