=LDR  00000nam  2200000   4500
=001  INLIS000000000003459
=005  20220716120610.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003459
=020    $$a 137216890
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 KOT P
=100    $$a Kotler, Philip
=100    $$a Armstrong, Gary
=245    $$a Principles of marketing
=250    $$a 5th ed
=260    $$a Englewood Cliffs: $b Prentice-Hall Int., $c 1991
=300    $$a xxiii, 711 hlm.$b : ilus.;$c 28 cm.