=LDR  00000nam  2200000   4500
=001  INLIS000000000003443
=005  20220716120608.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003443
=020    $$a 30072786
=041    $$a eng
=082    $$a 658.83
=084    $$a 658.83 CHU B
=100    $$a Churchill, Gilbert A.
=245    $$a Basic marketing research
=260    $$a Chicago: $b The Dryden Press, $c 1988
=300    $$a xvii, 765 hlm.$b : ilus.;$c 25 cm.
=650    $$a Marketing Research