=LDR  00000nam  2200000   4500
=001  INLIS000000000003420
=005  20220716120605.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003420
=020    $$a 256027120
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 PET P
=100    $$a Peter, Paul J.
=100    $$a Donnelly, James H.
=100    $$a Tarpey, Lawrence X.
=245    $$a A Preface to marketing management
=250    $$a rev. ed
=260    $$a Texas: $b Business Publications, $c 1982
=300    $$a xii, 275 hlm.$b : ilus.;$c 24 cm.
=650    $$a Marketing Management