=LDR  00000nam  2200000   4500
=001  INLIS000000000003407
=005  20220716120603.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003407
=020    $$a 471613517
=041    $$a eng
=082    $$a 658.83
=084    $$a 658.83 AAK M
=100    $$a Aaker, David A.
=100    $$a Day, George S.
=245    $$a Marketing research
=250    $$a 4th ed
=260    $$a New York: $b John Wiley Sons, $c 1990
=300    $$a xiv, 739 hlm.$b : ilus.;$c 26 cm.
=650    $$a Marketing Research